MARSHALL McLUHAN ON NET NEUTRALITY
Although he made this comment in his book Understanding Media, in 1964, Marshall McLuhan, without having any knowledge of the internet that would emerge in the following decades, understood completely the imperative of having individual freedoms and control over our use of electronic media.
"Once we have surrendered our senses and nervous systems to
the private manipulation of those who would try to benefit from
taking a lease on our eyes and ears and nerves, we don't really
have any rights left. Leasing our eyes and ears and nerves to
commercial interests is like handing over the common speech to
a private corporation, or like giving the earth's atmosphere to
a company as a monopoly."
- Marshall McLuhan, Understanding Media, 1964